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Are You Trying to Sell
Steak to a Vegetarian?
A common statement that I
receive from my newsletter subscribers is, "I am looking for
something else to promote because my current program is not generating
much income. Can you refer me to programs that have made you money on the
Internet?"
My first response is always,
"Sure, I'd be glad to show you how I've made money on the web,
but keep in mind that what sells on my web site may not sell as well on
your web site...if at all."
If you already have a site
getting visitors, there is probably a commonality among these visitors
(internet rookies, home based job seekers, etc.) Who visits your web
site largely depends on where you advertise.
For example, if you promote
your web site by posting to the "employment" section of the free
classifieds, you are likely to receive visitors that are generally less
experienced on the web, looking for a low-cost way to make money, and are
very skeptical about paying any type of start-up cost to begin making
money. These are generally the types of people that visit the free
classified sites.
So if the majority of your
visitors are getting to your site via the employment section of the free
classified sites and other freebies, you should keep that in mind when
deciding on what to sell. Knowing this....you probably would have a
difficult time selling a business opportunity that costs $200 to join.
Your web site should
cater to your audience-type.
They may not want to pay $200 to join a business opportunity, but maybe
they'll be interested in buying a reasonably priced book on how to start a
business on the web like Ken Evoy's award winning e-books, Make
Your Site Sell or Make
Your Knowledge Sell.
Or maybe they'd like to
invest in some "How to start a business" books from Amazon.com
You could join their free affiliate program and offer their low-cost books
from your site. Once again, these books should cater to their needs!
So you should not always go
looking to promote products, services, and opportunities that earn you the
most commission/revenue. You should look for high-quality products
that offer extreme benefits to your daily visitors.
Sure, you may earn $150 for
every person that you get to sign up for a merchant account, but if you're
web site's audience doesn't even know what a merchant account is, this
type of offer would be of no interest to the people who visit your site.
On the other hand, you may
feature of $50 book from Amazon.com on
how to avoid Internet scams. Under their terms, you'll only earn about
$7.50 for every person you get to buy, BUT if this book caters to your
audience, you could make a killing if you get enough visitors to your
site.
Use this site as an example.
As I mentioned earlier, I know that the people that come to this site are
mostly beginning Internet marketers looking for low cost methods of
advertising. So I wouldn't recommend thousand-dollar courses and software
for advanced marketers because I know that wouldn't be of any interest to
my audience.
So remember that when
deciding what to sell online. Don't try to find an audience for
your offer, find an offer for your existing audience. And if
it's not a product that you developed yourself (you may be selling someone
else's product/service via an affiliate
program), purchase it, review it, recommend it, and sell, sell, sell!
People that make any decent
amount of money on the web sell high-quality products/services at
reasonable prices that appeal to the people that visit their site.
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