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Email Marketing Campaign Strategies (Aweber)

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Having an engaged list of e-mail subscribers is one of the most valuable tools an Internet marketer can have.

The problem is, most people go about list marketing the wrong way.

I sure did.

You've probably heard marketers say, "The money's in the list." Meaning if you have an e-mail list, you can turn that into steady income.

This is true, but if you don't learn how to engage your list, collecting and sending emails can be a major waste of time. It certainly was for me until I revamped my strategy.

Below I'll give you some email marketing strategy tips that I learned based on my own trial and error.

Exclusivity

First of all, people guard their e-mail addresses like the gold at Fort Knox these days. Their inboxes are already flooded with messages and junk mail so they certainly don't need anyone else clogging up their accounts with stuff they don't want to read.

So if you want to engage your subscribers you have to give them extreme value.

Don't just regurgitate what's already on your site. Provide them with exclusive offers and be sure they know it's only being offered to people on your list.

Make them feel special.

For example, at the time I'm writing this I am planning to give my subscribers a free e-book. Providing valuable freebies is a great way to turn your subscribers into excited, loyal fans.

Segment Your Email List

AWeber has this awesome feature that allows you to collect information about your subscribers when they subscribe so you can send out targeted mailings based on the information you collect.

One big problem I had with my email list is that people subscribe for many different reasons. Some need help starting their websites, others already have a website and want to make money, and the list goes on.

So when I sent out an e-mail, it was only relevant to a small portion of my list. My open rates were terrible and my email subscribers were very disengaged.

To rectify this problem, I restructured my list in November, 2011. Now when you subscribe, you can select the topics you want to learn more about. This allows me to send out mailings based on the information I collect.

So if I have a major WordPress tip I want to share, I can send it out to the people who told me they wanted to learn more about blogging.

The more targeted your mailings are, the more engaged your subscribers will be.

Find a Rhythm

This is tricky. You may have heard that you should send out mailings on a regular basis. However, don't just mail out something just because it's been too long since your last message.

If you aren't sending valuable information, you're going to lose the interest of your subscribers.

I'd much rather you send out mailings less frequently if that means waiting until you have something valuable to share.

Nevertheless, you should try to get into a rhythm whether it's once a week or once a month. Experiment until you find what's best for you.

Poll Your Subscribers

In November, 2011 I started asking my subscribers what they want to learn about. So when they subscribe, they are sent an automated message with a link to a page on my blog where they can give me their feedback. (An AWeber feature.)

I used their comments to fuel ideas for the free e-book I was planning to give away to my list.

We often assume we know what our subscribers want to learn, but you'll be surprised at what you will discover if you just ask.

Remember, success online is all about how connected you are with your visitor's needs. So the better you nail this aspect of Internet marketing, the better you'll do.

Limit Your Selling

Unless you have a shopping site, no one wants to be fed a bunch of sales pitches. Of course, you can use your list to promote your products or other affiliate offers, but it's about balance.

The majority of your mailings should be focused on providing help, quality and relevant tips. And when you do send out a promotional email, your subscribers will be much more willing to buy.

Many people think that once they start an email list, they're supposed to just shower their subscribers with sales pitches and promotions for products.

That's actually a great way to turn people off and cause them to unsubscribe.

The Learning Curve

When it comes to perfecting your email marketing strategy, there is a definite learning curve. You have to discover what works best for your audience.

Don't compare your strategy too closely with someone else's because they may be in another niche and have an audience with different needs and expectations.

It may take time to discover what works for your site, but it's well worth the effort. Once you have an engaged list with thousands of subscribers, it can become the best traffic and sales generation tool you'll ever own.

Just remember the following...

  • Ask your subscribers what they want
  • Find a broadcasting rhythm
  • Don't oversell
  • Provide value
  • Create exclusive offers to establish loyalty
  • Use an autoresponder to send a series of messages/tutorials when applicable
  • Segment your list and send targeted mailings (AWeber)

I Recommend AWeber's Email Service

MailChimp and AWeber are the two most popular mailing list managers. MailChimp is free until you reach 2,000 subscribers, but once you get over that threshold, the pricing is pretty similar to AWeber's model.

I have used AWeber since 2005 and really appreciate how they continue to improve upon their features as the years go on. It's worth the $20/month by far.

In addition to being able to segment your list as I described earlier, adding a customizable sign-up form to your website is as easy as dragging, dropping, copying and pasting.

You also have access to unlimited autoresponders. I use the autoresponder feature on my Flat Stomach Exercises site to send out automated Tummy Tips of the Week. This is another great way to keep your subscribers engaged.

Not to mention, with autoresponders you can "set it and forget it" because you can prepare the messages in advance and send them out on intervals you specify.

In addition to the features I've already mentioned, AWeber has...

  • Graphical Email Templates
  • Performance Tracking Reports (open rates, undeliverable stats, etc.)
  • Unsubscribe Management
  • Subscribe Form Templates
  • Professional Customer Support

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